One of the earliest developed countries for online shopping, Japan has become a rather large and very solvable market for e-commerce. With world-leading giant e-commerce companies fighting for the lead, Japan is a place of intense competition for online shopping market share.
Brazil is a large and rapidly growing market for online shopping. Not dominated by American giants, an interesting competition is unfolding between traditional department stores expanding online and specialized e-commerce players fighting to expand their presence in this key market.
The most populated European country, Germany is a rather large, developed and very solvable market for online shopping. Dominated by leading American e-commerce companies, Germany still has room for competitors, as it is an important market for both established stores and pure e-commerce players to spring up.
Mexico is a medium-sized but rapidly growing market for online shopping. Not entirely dominated by American giants, an interesting competition is at play with traditional department stores holding their ground against pure e-commerce players fighting to expand their presence in this growing market.