Armada Data Corp

Detailed Description

Armada Data Corporation, an information services company, engages in the accumulation and sale of data related to the purchase of new and used vehicles in Canada. The company offers data to institutional and retail customers through developing, owning, and operating automotive pricing related web sites and providing information technology (IT) and marketing services to its clients. It operates through three segments: Insurance Services, CarCostCanada, and IT Services. The Insurance Services segment sells total loss replacement vehicle reports to Canadian insurance companies. The CarCostCanada segment sells new car pricing data to consumers primarily through its website CarCostCanada.com, as well as resells new car pricing data to qualified third party vendors. This segment also engages in the sale of new vehicle customer leads derived from membership sales from Car Cost Canada; sale of online third party website advertising; and consulting, and other new car or car business related marketing activities. The IT Services segment offers web and email hosting, technical support, and network support services; and resells hardware and software solutions. It also operates TheCarMagazine.com, an online magazine for new car buyers. The company was founded in 1999 and is headquartered in Mississauga, Canada.