Ebiquity plc

Detailed Description

Ebiquity plc, together with its subsidiaries, provides media consultancy and investment analysis services worldwide. The company operates through two segments, Media and Analytics & Tech. The Media segment helps advertisers to monitor and evaluate their agencies media buying performance; advises clients on management and selection of media agencies, setting media buying objectives, and the organization of media functions; and supports brand owners to ensure that agencies deliver services as contractually agreed. The Analytics & Tech segment helps advertisers to plan and optimize their investments in media and marketing; supports brand owners to address the specific challenges of managing digital media and automated trading programmes; and helps brands to identify, design, and implement their operating model, and associated data and technology ecosystem. It also offers EbiquityConnect, which streamlines data ingestion from agencies; EbiquitySelect that supports its agency selection work; and EbiquitySync, a standardized tool for benchmarking paid digital media spend. The company was formerly known as Thomson Intermedia Plc. Ebiquity plc was founded in 1997 and is based in London, the United Kingdom.