Grendene SA

Detailed Description

Grendene S.A. develops, manufactures, distributes, and sells footwear for women, men, and children primarily in Brazil. The company sells its products under the Melissa, Rider, Grendha, Ipanema, Ilhabela, Zaxy, Cartago, Pega Forte, Grendene Kids, and Zizou brands. It also licenses the use of names and brands of Brazilian and international celebrities, and children's-market characters in the children's media. In addition, the company operates one Melissa showroom in Milan; a network of approximately 336 Clube Melissa franchised stores in Brazil; and four concept stores, including three Galeria Melissa stores in São Paulo, New York, and London, as well as a Casa Ipanema store in Rio de Janeiro. It sells its products through commercial representatives and distributors. The company also exports its products. Grendene S.A. was founded in 1971 and is headquartered in Sobral, Brazil.