Company
Harley-Davidson, Inc.
Headquarters: Milwaukee, WI, United States
Founded: 1903
Employees: 5,800
CEO: Mr. Jochen Zeitz
Market Cap
$3.10 Billion
USD as of July 1, 2025
Harley-Davidson, Inc. Categories
United States Consumer Discretionary Recreational VehiclesUnited States Consumer Discretionary United States Recreational Vehicles
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Industry: Recreational Vehicles
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Detailed Description
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Financials
| Last Financial Reports Date | March 31, 2025 |
| Revenue TTM | $4.79 B |
| EBITDA | $649.6 M |
| Gross Profit TTM | $1.25 B |
| Profit Margin | 7.39% |
| Operating Margin | 13.23% |
| Quarterly Revenue Growth | -23.10% |
Stocks & Indices
Harley-Davidson, Inc. has the following listings and related stock indices.
Stock: NYSE: HOG wb_incandescent
Stock: BCBA: HOG wb_incandescent
Stock: BMV: HOG wb_incandescent
Stock: Bovespa: H1OG34 wb_incandescent
Stock: FSX: HAR wb_incandescent
Product & Services
Motorcycles
Key People
Founder(s): William S. Harley Arthur Davidson Walter Davidson William A. Davidson
Jochen Zeitz (CEO and chairman)