Harley-Davidson, Inc.

Headquarters: Milwaukee, WI, United States

Founded: 1903

Employees: 5,800

CEO: Mr. Jochen Zeitz

NYSE: HOG +1.04%

Market Cap

$4.83 Billion

USD as of Jan. 1, 2024

Market Cap History

Harley-Davidson, Inc. market capitalization over time

Evolution of Harley-Davidson, Inc. market cap in the past 5 years

Market capitalizations are calculated from the opening stock price at the beginning of each month.

Market Cap History of Harley-Davidson, Inc.

Detailed Description

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

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Stocks & Indices

Harley-Davidson, Inc. has the following listings and related stock indices.

Stock: NYSE: HOG wb_incandescent

Stock: BCBA: HOG wb_incandescent

Stock: BMV: HOG wb_incandescent

Stock: Bovespa: H1OG34 wb_incandescent

Stock: FSX: HAR wb_incandescent

Product & Services


Key People

Founder(s): William S. Harley Arthur Davidson Walter Davidson William A. Davidson

Jochen Zeitz (CEO and chairman)


Revenue: US$4.054 Billion (Fiscal Year Ended December 31, 2020)

Operating income: US$9.679 Million (Fiscal Year Ended December 31, 2020)

Net income: US$1.298 Million (Fiscal Year Ended December 31, 2020)

Total assets: US$12.010 Billion (Fiscal Year Ended December 31, 2020)

Total equity: US$1.722 Billion (Fiscal Year Ended December 31, 2020)



3700 West Juneau Avenue

Milwaukee, WI 53208

United States

Phone: 414 342 4680