Ipsos SA

Detailed Description

Ipsos SA, through its subsidiaries, provides survey-based research services for companies and institutions in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. The company offers services in the information production and analysis chain, including data collection, data processing and integration, data analysis, information delivery, and information activation. It also provides audience measurement, brand health tracking, car clinics and mobility lab, creative excellence, corporate reputation, customer experience, healthcare, innovation, marketing management and analytics, qualitative insight, retail and consumer intelligence, market strategy and understanding, mystery shopping, observer, public affairs, quality measurement, and social intelligence analytics services, as well as other specialist services, such as media development, retail performance, and employee relationship management. In addition, the company offers online and mobile integrated services and device agnostic solutions that include online surveys adapted to laptops, smartphones, and tablets; and qualitative research services, as well as operates Ipsos.Digital, a do-it-yourself platform. Further, it provides artificial intelligence and data science that develops and provides analytical tools based on data science, machine learning, big analytics, and modelling; and Behavioral Science and Neuroscience that offers scientific support to understand the unconscious and emotional reactions, as well as operates Ipsos Knowledge Centre for teams and clients. Ipsos SA was incorporated in 1975 and is headquartered in Paris, France.