PeerLogix, Inc.

Detailed Description

PeerLogix, Inc. operates as an advertising technology and data aggregation company. It provides proprietary software as a service platform, which enables the tracking and cataloguing of over-the-top (OTT) viewership and listenership to determine consumer trends and preferences based upon media consumption. The company's platform collects OTT data, including Internet protocol addresses of the streaming and downloading parties (location), the name, media type, and genre of media watched, listened, or downloaded; and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios, and others. It also offers advertising services, which provide marketers, publishers, and networks custom digital audience segments that match specific advertiser criteria; and data licensing services, which offer networks, studios, and content creators unfettered analysis of the company's OTT data. The company's platform is used by approximately 765 million people worldwide to consume TV shows, movies, music, pictures, video games, e-books, and software online. PeerLogix, Inc. is based in New York, New York.