Rocket Companies, Inc. is a mortgage company that diversified in other financial, technology, and business services. The original flagship mortgage company, Rocket Mortgage, expanded internally into other financial services with personal and car loans, a digital real estate portal, and other associated technologies. It also through acquisitions into insurance with Amrock, Fintech with Nexsys, and digital mortgage solutions with Lendesk and Edison Financial, among others.
The market capitalization of a company, more simply referred to as "market cap", is the total market value of a publicly traded company's outstanding shares. It is often considered as a key indicator of what a company is worth.