The world’s second-largest market for e-commerce, China has the world’s largest population that is also very tech-savvy. A very protected market, China has spurred the development of multiple local players who are fighting for domestic market share and gearing for global expansion.
One of the most populated countries and larger economies in Europe, Italy is among the larger, developed, and solvable markets for online shopping in the continent. Dominated by American giants, the Italian market is competitive with a number of foreign companies and some national stores and pure e-commerce players holding their ground.
One of the large European countries and economies, Spain is a mid-sized, developed and solvable market for online shopping. Dominated by leading American e-commerce companies, the Spanish market is competitive with multiple foreign companies and some local, established stores and pure e-commerce players managing to hold their ground.