The most populated European country, Germany is a rather large, developed and very solvable market for online shopping. Dominated by leading American e-commerce companies, Germany still has room for competitors, as it is an important market for both established stores and pure e-commerce players to spring up.
One of the most sophisticated markets for online shopping, Canada is a medium-sized but very solvable market for e-commerce. Dominated by the great American e-commerce companies, Canada nonetheless has some digital space for some local players with an established foothold.
The world’s most developed market for online shopping by far, the US is the global standard for e-commerce. Many of its greatest e-commerce companies are in a leading position in other, setting the pace and creating the trends that shape the rest of the world.