Top 10 e-commerce sites in Canada 2019

e-commerce in Canada

One of the most sophisticated markets for online shopping, Canada is a medium-sized but very solvable market for e-commerce. Dominated by the great American e-commerce companies, Canada nonetheless has some digital space for some local players with an established foothold.

The Canadian internet and e-commerce landscape is comparable to the United States: even though it only has 33 million internet users, a fraction of the US digital population, the affluence of the Canadians and well-spread habits of using online shopping make it a sophisticated market. Canadians use both computers and mobile devices for online shopping through a wide array of goods and services.

Key digital numbers in Canada 2019

Since the Canadian market is technologically advanced and solvable, it is no surprise that the online competition is fierce. Given the market size advantage of American companies, Canadian e-commerce is dominated by US platforms operating through multiple segments, especially Amazon, who is by far the largest e-commerce player in Canada.

However, some traditional brick-and-mortar department stores, like Canadian Tire and Hudson’s Bay are still able to take a small share of the market. Some innovative new entrants, such as Etsy, also have been able to develop new segments for themselves in Canada and globally.

Note that this post is part of series:

List of top Canadian e-commerce platforms with estimated traffic

To give you more perspective of the state of the market competition in the Canadian e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Canada in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.

10. Newegg Canada

Newegg Canada website

Newegg is an online retailer of computer hardware and software, consumer and professional electronics from multiple brands. Founded in the United States in 2001, Newegg has historically served both the US and Canada. It received an investment in 2016 for a majority stake by the Chinese tech company Liaison Interactive, before announcing a worldwide expansion plan.

Website: newegg.ca – Estimated monthly traffic: 4.2 Million visits

9. Hudson’s Bay

Hudson's Bay website

Hudson’s Bay, also known as The Bay, is a chain of department stores in Canada and the Netherlands. Having also developed online, Hudson’s Bay sells high-end fashion apparel, accessories, and home goods to Canadian digital customers.

Website: thebay.com – Estimated monthly traffic: 6.6 Million visits

8. Etsy Canada

Etsy website

Etsy is a marketplace focusing on handmade or vintage products and unique factory-manufactured items. It enables people and companies to sell a wide range of art and photography products, clothing and accessories, food, bath and beauty products, toys and diverse other items.

Website: etsy.com/ca – Estimated monthly traffic: 7.9 Million visits (Etsy Canada’s traffic is estimated from the Canadian share of the Etsy website global traffic)

7. Home Depot Canada

Home Depot website

Home Depot is the largest hardware and home improvement supplies retailing company in the United States, also operating in Canada and Mexico. In its brick-and-mortar shops and online store, Home Depot sells tools, construction products, home and garden equipment furniture and associated services.

Website: homedepot.ca – Estimated monthly traffic: 10.4 Million visits

6. Costco Canada

Costco Canada website

Costco Wholesale Corporation, more simply known as Costco, is an American multinational company operating a chain of warehouse clubs in more than ten countries, including Canada. Through its website, Costco sells a wide range of products: electronics, computers, furniture, outdoor living, appliances, jewelry and more.

Website: costco.ca – Estimated monthly traffic: 14.2 Million visits

5. Canadian Tire

Canadian Tire website

Canadian Tire is a company owning chains of retail stores of its own brand, as well as Mark’s, specialized in men, women and work apparel; FGL Sports, specialized in sporting goods and sportswear; and PartSource, specialized in auto parts and accessories. Through its e-commerce store, Canadian Tire sells a wide range of automotive, hardware, sports and leisure, home products, toys, and food products.

Website: canadiantire.ca – Estimated monthly traffic: 15.2 Million visits

4. Best Buy Canada

Best Buy Canada website

Best Buy is a leading retailer specialized in consumer electronics in the United States, also operating in Canada and Mexico, and China through a subsidiary. Having developed its e-commerce shop, Best Buy sells its electronics and home appliances online to Canadian digital customers.

Website: bestbuy.ca – Estimated monthly traffic: 16.7 Million visits

3. Walmart Canada

Walmart Canada website

Walmart is the world’s largest retail corporation, operating hypermarkets, department stores, and grocery stores. A leader in the United States, it is also engaged in Canada, Mexico and a number of other countries through subsidiaries. Its online shop sells a diversified range of products, from food to electronics, from fashion to pharmacy, from home equipment to auto-parts.

Website: walmart.ca – Estimated monthly traffic: 21.6 Million visits

2. eBay Canada

eBay Canada website

A pioneer of e-commerce, Ebay is an American online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries including Canada, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.

Website: ebay.ca – Estimated monthly traffic: 34.5 Million visits

1. Amazon Canada

Amazon Canada website

Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including Canada, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.

Website: amazon.ca – Estimated monthly traffic: 124 Million visits

Top e-commerce websites in Canada compared by estimated traffic

The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the overarching lead of Amazon, who stands way above its followers at 120 million monthly visits. The pack of followers is well established in the range of traffic volumes from 4 to 40 million visits per month.

Traffic comparison for 10 leading e-commerce platforms in Canada 2019

Top brand conducting business through e-commerce in Canada

Besides these platforms operating through a wide array of products, one brand can also be highlighted for particularly standing out, thanks to a positioning and product range that made it succeed. Even though it is not an open platform for multiple products, brands and categories, Lululemon weighs quite heavily in the Canadian e-commerce landscape, making large portions of its sales online, and in the United States, with over 4 million visits per month.

Here are the top e-commerce platforms in Canada. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!

2 Replies to “Top 10 e-commerce sites in Canada 2019”

  1. Amazon holds number one position all over the world. This is good info, thanks i will use your post to submit project in my college.

    1. Hi,
      Thanks for your message!
      Amazon dominates in many countries, and it is the overall world leader of e-commerce. However, in some countries such as Mexico, some other platforms have more traffic.

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