Perion Network Ltd.

Detailed Description

Perion Network Ltd. delivers advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It provides Wildfire, a content monetization platform; search monetization solutions; actionable performance monitoring platform, a cross-channel social software as a service platform that lifts return on ad spend; and Smilebox, which enables people to tell the stories of their lives with customizable eCards, slideshows, invitations, collages, and other solution. The company also offers supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights on the results of campaign investment and other campaign metrics; high impact programmatic marketplace, a platform that allows its advertisers to buy from it in an automated fashion; creative rich media platform to create compelling, engaging, dynamic, cross-platform, and high-impact advertisements; data management platform; and AI platform that uses machine learning to bring deep intelligence to the various phases of campaigns. In addition, it provides actionable performance monitoring platform to support the various phases of campaign management; content management platform, which provides tools for content creators to structure their content in a various formats; content web site management system that provides tools for publishers to build dynamic sites; and distribution system, which offers publishers with AI-powered tools to distribute content articles. Further, the company offers publisher management system that provides analytics and performance optimization tools, as well as reports; search demand management system; monetization products; and AI Systems. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.

Product & Services

CodeFuel, Undertone, MakeMeReach, Smilebox, ContentIQ

Key People

Founder(s): Yaron Adler Ofer Adler

Doron Gerstel (CEO) Maoz Sigron (CFO)

Financials

Revenue: US$328.06 million (2020)

Operating income: US$12.25 million (2020)

Net income: US$10.23 million (2020)