Vera Bradley, Inc.

Headquarters: Roanoke, IN, United States

Founded: 1982

Employees: 2,620

CEO: Mr. Robert Thomas Wallstrom

NASDAQ: VRA -2.68%

Market Cap

$175.6 Million

USD as of July 1, 2024

Market Cap History

Vera Bradley, Inc. market capitalization over time

Evolution of Vera Bradley, Inc. market cap in the past 5 years

Market capitalizations are calculated from the opening stock price at the beginning of each month.

Market Cap History of Vera Bradley, Inc.

Detailed Description

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of March 10, 2021, it operated 75 full-line and 69 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including,, and It also sells its Vera Bradley branded products to approximately 2,000 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

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Stocks & Indices

Vera Bradley, Inc. has the following listings and related stock indices.

Stock: NASDAQ: VRA wb_incandescent

Stock: FSX: ELI wb_incandescent

Product & Services

handbags, luggage, fashion accessories

Key People

Founder(s): Patricia Miller and Barbara Bradley Baekgaard

Robert Wallstrom (CEO) John Enwright (CFO) Daren Hull (Vera Bradley Brand President)


Revenue: $468.3 million (2020)

Net income: $20.8 million (2018)



12420 Stonebridge Road

Roanoke, IN 46783

United States

Phone: 877 708 8372