Apple

Company Description

Apple Inc. designs, manufactures, and markets mobile phones and media devices, computers, notably the iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV. The company also conceives and sells a range of related software and services: the iPhone OS (iOS), OS X and watchOS operating systems, iCloud, and Apple Pay. Apple also sells accessories, support offerings, and third-party digital content and applications.

Detailed Description

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.

Product & Services

Macintosh iPod iPhone iPad Apple Watch Apple TV HomePod macOS iOS iPadOS watchOS tvOS iLife iWork Final Cut Pro Logic Pro GarageBand Shazam Siri App Store Apple Arcade Apple Card Apple Music Apple Music 1 Apple News+ Apple Pay Apple Store Genius Bar Apple TV+ Apple Books iCloud iMessage iTunes Store Mac App Store

Key People

Founder(s): Steve Jobs Steve Wozniak Ronald Wayne

Tim Cook (CEO) Arthur D. Levinson (chairman) Jeff Williams (COO) Luca Maestri (CFO)

Financials

Revenue: US$365.82 billion (2021)

Operating income: US$108.95 billion (2021)

Net income: US$94.68 billion (2021)

Total assets: US$351.02 billion (2021)

Total equity: US$63.09 billion (2021)